Sprite
Ginger Collection (’20)
Junior Producer | Sabreen Jafry
Photographer | Ryder Brooks
To launch this new classic flavor, Ginger, we commissioned nine young creators to re-invent classic items. We then dropped a capsule collection to launch Sprite Ginger. We curated, casted, and mentored young, emerging creators in the fields of fashion, design, photography, and art to craft a limited edition streetwear-inspired collection. We handled artist management, design development, product fabrication, and campaign visuals.