Nike
Yardrunners 3.0 (’22)
Producer | Sabreen Jafry
Director & Photographer | Cam Kirk
Nike Yardrunners celebrates HBCU culture and the impact of those who started on the yard. Focusing on the arts, sports, entrepreneurship, and legacies. From Yardrunners 1.0 to 4.0, each season celebrated HBCU students, alumni, and campus-inspired style. Led by HBCU alumni across production, marketing, and styling, I had the honor of leading production for the campaign. In partnership with Nike, we created an impactful, culture-driven series featured on Nike.com, the Nike app, @Nike socials, and LA/NYC billboards.
Our campaign was featured on Hypebae linked here.