Nike
Future Movement Broadcast Series (’21-’22)
Producer | Sabreen Jafry
Directors | Cam Roberts & Dom Tunon
Nike’s FM Broadcast is a YouTube episodic series by creatively developed W+K and Nike focused on the future movement of the Black community in sports and culture.
INTERNATIONAL WOMEN’S DAY | To celebrate International Women’s Day, Grammy-nominated rapper Chika joined A’ja Wilson, Gia Parr, Noor Tagouri, and Deyna Castellanos for a conversation on how women are Born Ready to succeed in sports and beyond—breaking barriers and inspiring the next generation of athletes.
MARATHON OF MENTAL HEALTH | Olympian Raven Saunders joined storyteller and civil rights advocate Janaya Future Khan for a conversation on mental health and mindfulness, featuring appearances by Eric Nam and Agnes Mwakatuma of Black Minds Matter UK—exploring the power of mindfulness, movement, and accessible mental healthcare.
THE FUTURE OF BELONGING | Olympic medalist and soccer star Quinn joined storyteller and civil rights advocate Janaya Future Khan to discuss breaking societal norms, the responsibilities of being a trans athlete, and the future of queer and trans youth in sports—featuring Wayv Run Kollektiv in Berlin and GenderCool, a youth-led movement empowering trans and non-binary athletes.
COMMUNITY CHAMPIONS | Patta co-founder Edson Sabajo, designer Irene Agbontaen, and French basketball player Diandra Tchatchouang joined civil rights activist Janaya Future Khan to discuss how their community programs are shaping the next generation of Black athletes and creators.
PRIDE | Dyllón Burnside, Kadeisha Buchanan, and diversity advocate Nevin Caple joined civil rights advocate Janaya Future Khan for an in-depth conversation on embracing and owning their Black and LGBTQIA+ identities with confidence.
DISRUPTORS | Paralympic record holder Blake Leeper, footballer Marcus Rashford, activist and model Adwoa Aboah, and boxer Ramla Ali joined civil rights advocate Janaya Future Khan to discuss breaking boundaries and shaping the future for the next generation.
BLACK & ASIAN SOLIDARITY | Naomi Osaka, H.E.R., Jordan Clarkson, and Kyler Murray joined civil rights advocate Janaya Future Khan to discuss Black and Asian solidarity, advocacy through action, and how staying proactive creates lasting change.
Select campaign visuals that corresponded with the video launches...
IINTERNATIONAL WOMEN’S DAY
Talent - A’ja Wilson, Noor Tagouri & Gia Parr
Shot by Clara BalzaryMARATHON OF MENTAL HEALTH
Talent - Janaya Future Khan & Raven Saunders
Shot by Joe Perri