Billie
Chia Pet (’25)
Senior Producer | Sabreen Jafry
Director & Photographer | Luca Venter
Billie has always championed body hair positivity — it’s about choice. For too long, women’s body hair has been stigmatized, so we set out to celebrate the beauty (and fun) of being fuzzy. Partnering with the iconic Chia Pet brand, we created the Billie Chia Pet — the ultimate symbol of growing fuzz.The collaboration came to life through a playful content rollout across Billie’s channels and a wildpostings campaign in NYC and LA.